Oakridge Park built a game floor. The bigger story is that brands can use the room.

In brief. Wonderground is a reservation-based interactive room at Oakridge Park in Vancouver, built with Montreal’s Moment Factory and set to open November 2. Players use their bodies to control seven games projected on the floor, with no controllers or headsets, at $30 per person for 45 minutes. The mall also pitches the same room for brand pop-ups and dinner parties. The lesson for agencies: a retail landlord now has a programmable room on its floor plan, which may change what you build and what you rent.

There are no controllers at Wonderground and no headsets. You walk onto a dark floor at Oakridge Park in Vancouver, the floor lights up with a game, and your body is the input. It was set to open November 2, at $30 a person for a 45-minute session.

Oakridge Park’s developers, QuadReal and Westbank, partnered with Moment Factory on the room, which runs on the Montreal studio’s Augmented Games platform: seven games built around speed, memory and teamwork. It sits on Level 1 of the West Galleria, in a luxury development that only opened on May 28.

The games are the headline. The line we’d circle comes later in Retail Insider’s piece: the room is also designed for branded pop-ups, curated dinner parties and other events. Daily Hive reports the same. So a mall has installed a programmable room and is pitching it as a venue.

Projection on a retail floor is usually something an agency brings in, rigs, tunes and takes away. In a room like this, that layer may already be there. Moment Factory has run versions of the idea in Canadian retail before, with Augmented Games at Playbox Centre in Montreal’s Eaton Centre in 2025 and an ARcade installation in the same mall in 2022.

That shifts what your brief is actually for. Here’s how we’d compare the options:

We think the third option is where fabricators come in. The published photos all show the same thing: a dark box with a bright floor. It’s a strong game room, and it isn’t anyone’s brand yet. A glowing floor alone doesn’t give a perfume launch or a car reveal a point of view. A built set can.

The caveats are real. We couldn’t find a published rate for brand bookings, and Retail Insider notes that the financial performance of Moment Factory’s earlier retail installations hasn’t been disclosed. Capacity is small too: most games take up to four players, and one takes eight. Sessions that size suit intimate programming, not a mass sampling run. We also don’t know yet how much of the system a brand can actually change.

This one’s in Vancouver, but the studio and the developers are Canadian, and Oakridge’s calendar already runs from a John Legend fashion event to free Tai Chi, all aimed at giving people a reason to come that isn’t a store. If the format works here, we’d expect the same pitch from landlords closer to home. That’s a forecast, not a fact.

Brience is a Toronto-based custom fabrication and experiential design studio, and we build on the same instinct: keep the technology inside something physical. When a client asks for a screen, we’d first ask what the screen is for, then whether a crafted object, a projection surface or a lit material could do that job and still read as part of the room.

If a brand you work with gets offered a room like this, the useful question is what has to be standing on that floor to make it theirs. We can help with that part.

Sources: Retail Insider, “Oakridge Park Partners with Moment Factory to Launch Interactive Entertainment Attraction in Vancouver” (October 2026); Daily Hive, Wonderground coverage (October 2026).